Description of service
YouTube is a video platform owned by Google. When used for advertising, it tracks user behaviour for ad targeting, retargeting, and conversion measurement.
Processing companies
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
The processing company's data protection officer
Below you can find the e-mail address of the processing company's data protection officer.
https://support.google.com/policies/contact/general_privacy_form
Purpose of data
This list represents the purposes of data collection and processing.
AdvertisingVideo AdvertisementsRetargetingConversion Tracking
Applied technologies
This list represents all technologies this service uses to collect data. Typical technologies are cookies and pixels placed in the browser.
BiscuitsPixelJavaScript
Collected data
This list represents all (personal) data collected by or through the use of this service.
IP addressDevice informationBrowser informationPages visitedVideo viewsAd interactionsReferrer URLUsage dataCookie ID
Legal basis
In the following, the required legal basis for processing data is stated.
Consent under GDPR
Place of treatment
This is the primary place where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
* Tîorach, Roinn Eòrpa a' Aonaidh
Transfer to third countries
This service may forward the collected data to another country. Note that this service may transfer data to a country without the required data protection standards. Below you can find a list of the countries to which the data is transferred. You can get more information about security measures in the provider's privacy policy or by contacting the provider directly.
USASingaporeChileTaiwan
Retention period
The retention period is the time during which the collected data is stored for processing purposes. The data must be deleted as soon as it is no longer necessary for the stated processing purposes.
Data retention varies. Users can manage this in their Google Account settings.
Data recipients
In the following, the recipients of the collected data are shown.
Google Ireland LimitedGoogle LLCAlphabet Inc.
Click here to read the data processor's privacy policy
https://policies.google.com/privacy
Click here to read the data processor's cookie policy
https://policies.google.com/technologies/cookies
Overview of Information Storage Techniques
The service outlined here incorporates various methods for storing information on a user's device. The following section provides a detailed account of these techniques, emphasizing their role in enhancing user experience and adhering to established data protection protocols.
VISITOR_INFO1_LIVE
Stores YouTube visitor information for adverts.
Type
biscuit
Duration
6 months
YSC
Stores YouTube session for video views.
Type
biscuit
Duration
Session
PREF
Stores user preferences.
Type
biscuit
Duration
2 years
LOGIN_INFO
Stores login/session information for the embedded player.
Type
biscuit
Duration
2 years
